Walt Disney Parks & Resort Online

UX / User Research / Personas
CHALLENGE

Create a method for families to plan their vacations to Walt Disney World. The system required individual family members, including kids, to be assigned to magic bands which housed reservation and payment info for park tickets, restaurants, fast track and shops.

SOLUTION

A desktop and mobile app control center which allowed the alpha planner to add other adults and kids without necessarily creating accounts for each. We ran about 16 usability tests over 18 months in order to fine tune terminology and privacy concerns.