Nordstrom | HauteLook

UX / User Research / Personas

Drive consistency across customer touch points and improve the overall usability of the products through best practices and research.


Collaborated with the various teams including desktop, mobile apps and email to find appropriate areas to push consistency. Re-evaluated layouts across all the screens into play down the UI and focus on the product being sold. Used the personas developed to help inform what information should be most prominent on the page.


A consistent experience that help customers better understand what they were buying and track their orders post purchase across touch points. Sales on mobile apps increased 20% soon after launch.